A (NECESSARY) CAVEAT

No matter what anyone tells you: Sustainability is relative.
Always.

Every piece of clothing produced leaves a footprint and so far, that footprint is only better or worse, never great.

The most sustainable wardrobe is the one you already own.

Keeping that in mind, our ambition is to become the world's most ethical activewear brand.
So you can move freely and in good conscience.

All of our products are vegan.
We prioritize low-impact natural materials.
We only use synthetics where it is unavoidable.

1 3

MATERIALS MATTER

We don't want to add to the confusion so we keep it simple:

  1. Whenever possible, we use natural fibers.
  2. If that's not possible, we use recycled fibres.
  3. If that's not possible, we use biodegradable fibres.
  4. If that's not possible, we use biobased fibres.
  5. If that's not possible, we use conventional fibres.

We talk about the choices we make and why we make them on our socials.

You can find all the specifics for each fabric on the product pages as well as our FABRICS guide.

1 3

NATURAL PERFORMANCE FABRIC

All our suppliers are selected for their dedication towards ethical production and transparent business practices.

Our R&D and production partner for all pieces is PYRATEX®. We work with them exclusively to produce fabrics that adhere to the highest standards.

Not just in terms of sustainability but also quality. It is no coincidence that the worlds leading luxury brands choose PYRATEX® when creating sustainable collections.

It feels great to know there is a shared vision of transforming the premium and luxury activewear industry.

Their entire supply chain is third-party certified and ensures traceability from the fibre to the fabric.

Certifications include: OCS100, GOTS, GRS, Certified B-Corp and they are part of the Ellen MacArthur Foundation community.

  • Seamstress working on Studio Nidra activewear
  • Seamstress working on embroidery for Studio Nidra activewear
  • Seamstress working on Studio Nidra activewear
1 3

CRAFTED WITH CARE

Our garment factory is located in Braga, the heart of the Portuguese textile industry. .

It is a family-run business focused on quality and sustainability, sourcing all trims and embellishments within a 30km radius.

In fact, they're just 20 minutes away from our fabrics factories. This allows us to keep distances as small as possible and reduce carbon emissions.

With decades in experience, they have recently switched all their energy to solar panels installed on the roof of their state-of-the-art building.

They reduce textile waste by optimising cut-out patterns and employ strict quality-control for quality and longevity.

We visit them in person for fitting, prototype development and to drink their excellent coffee.

Among their third-party certifications are: OEKO-TEX 100, BCI, RCS, ISO9001:2015, Lean & Green.