100% Vegan
We never use animal products
Ahimsa
Kind to your skin, kind to our planet
Made in Europe
Ethically made by local artisans
Responsibility
A (necessary) caveat
No matter what anyone tells you:
Sustainability is relative. Always.
Every piece of clothing produced leaves a footprint and so far, that footprint is only better or worse, never great. The most sustainable wardrobe is the one you already own.
Keeping that in mind, our ambition is to become the world's most ethical activewear brand. So you can move freely and in good conscience.
All of our products are vegan. We prioritize low-impact natural materials.
We only use synthetics where it is unavoidable.
Material choice matters
We don't want to add to the confusion so we keep it simple:
- Whenever possible, we use natural fibers.
- If that's not possible, we use recycled fibres.
- If that's not possible, we use biodegradable fibres.
- If that's not possible, we use biobased fibres.
- If that's not possible, we use conventional fibres.
We never use animal-derived fibres.
We talk about the choices we make and why we make them on our socials.
You can find all the specifics for each fabric on the product pages as well as our fabrics guide.
Supplier Spotlights
Natural performance fabrics
We select partners for their dedication towards ethical production.
Our primary R&D and production partner for fabrics is PYRATEX®. We work with them exclusively to produce fabrics that adhere to the highest standards.
Not just in terms of sustainability but also quality. It is no coincidence that the worlds leading luxury brands choose PYRATEX® when creating sustainable collections.
It feels great to know there is a shared vision of transforming the premium and luxury activewear industry.
Their entire supply chain is third-party certified and ensures traceability from the fibre to the fabric.
Certifications include: OCS100, GOTS, GRS, Certified B-Corp and they are part of the Ellen MacArthur Foundation community.
Crafted with care
Our garment factory is located in Braga, the heart of the Portuguese textile industry.
It's a family-run business focused on quality and sustainability, sourcing all trims and embellishments within a 30km radius.
In fact, they're just 20 minutes away from our fabrics factories. This allows us to keep distances as small as possible and reduce carbon emissions.
With decades in experience, they have recently switched all their energy to solar panels installed on the roof of their state-of-the-art building.
They reduce textile waste by optimising cut-out patterns, recycling offcuts and employ strict quality-control for quality and longevity.
We visit them in person for fitting, prototype development and to drink their excellent coffee.
Among their third-party certifications are: OEKO-TEX 100, BCI, RCS, ISO9001:2015, Lean & Green.
Good to know
At every decision we make, we consider the Yogic principle of Ahimsa (non-harmfulness).
We follow Good On You's recommendation as much as possible and evaluate our impact in terms of planet, people and animals.
Our material choice is a constant process of optimization and reflects in our choice of PYRATEX® as a production partner (end-to-end third-party certified supply chain, traceable from fiber to fabric).
We never use animal products and all of our pieces are 100% vegan. (also, our dog Elvis is 18 years old and still happy as can be).
Lastly, we produce exclusively in Europe. All suppliers must sign our Code of Conduct which addresses each of these standards. If these expectations are not met, we work with the supplier to improve in a short time frame; failing that, we will terminate the relationship.
We visit our factories during production to check quality, that the workers are working in safe and healthy conditions, and that the supplier is complying with our Code of Conduct.
"Look, I'm not claiming perfection either. We're just giving our best to make great products that align with our values.
Because if we truly do things right, you’ll notice it in the details, not just in our words."
Find out the backstory of Studio Nidra in this Brand Diary.